In the rapidly changing retail industry, it's crucial that we understand how consumers approach shopping and what key factors determine purchasing decisions. Now that shopping starts online, the time has passed where we can rely solely on a pretty display and packaging to sell our products.
We are now in the age of online product display. Which means we must showcase our products, our brand, and our culture in a creative way online to grab consumers' attention, highlight the UPVs (unique proposition value), and convert the shoppers to buyers.
In the infographic below, I've highlighted some of the hottest consumer trends for 2019-2020 that product manufacturers and e-commerce sellers MUST KNOW for the upcoming holiday season.